GoTech World – Home of the digital economy in CEE#hybridconference #tech #networking #expo #large_scale
GoTech World (link site) (formely Internet & Mobile World) is one of the largest B2B tech events in Europe. Started 9 years ago it’s attended by around 12.000 participants per edition, with 58% of participants being CxO level,
With an impressive expo area (140 exhibition booths), 7 stages and over 120 international speakers, this annual event it’s a reference point in every B2B events autumn agenda.
It was the same as with all major event organizers around the world – cancel or postpone?
How do you switch 12.000 attendees to a virtual setting?
Only 3 months of preparation time
Replicate a huge expo area and deliver a significant lead generation mechanism
How to really engage all participants, speakers and partners in relevant interactions
For their 2 days event GoTech World used MyConnector’s virtual event platform, as it was the only one that had enough flexibility to accommodate last minute changes with instant updates in the live event and delivered the best price/value ratio.
Registration & ticketing – custom registration form & easy invite process for previous editions attendees; all payment process handled by the platform
Event & Agenda editor – 7 different stages, 2 days, 140 speakers and over 120 sessions were easily designed and exported via APIs also to the official event website
Live streaming from studio & Remote speakers
Video content streaming was done from various sources as there was one central studio with a moderator and guests, as well as speakers that entered from all over the world.
Networking module – 12.000 attendees could search each other based on the custom field used for registration: name, industry, company size, decision level, budget to be spent of tech acquisitions, solutions they are interested in. They could engage via chat, business card exchange or video calls.
Q&A and Pooling – used as engagement tools for product sessions and contest.
Personalized 3D booths with chat and video call – over 80 exhibitors, divided in 5 areas, had custom 3D booths where visitors could talk directly to an account manager, attend a booth presentation, download products files and watch preloaded product videos
Custom Entrance/Expo Map/Lobby
The whole environment was customized with GoTech World branding to reflect the future vibe of the brand.
Report & Post event surveys
Overall attendance figures, live content consumption report for each session and lead generation reports at exhibitor booths were the most appreciated reports.
The 9th edition of the event was a huge success:
14.230 visitors from Romania and other CEE countries
8 stages with live content
Expo area with 83 exhibitors, top IT solution providers
130 local and international speakers from over 5 countries, , and.
With an average of 600 attendees / session (112 sessions), the online version of GoTech World proved there is a huge opportunity for online events to attract a significantly higher number of visitors.
Also the number of interactions between exhibitors and visitors converted in leads exceeded everybody’s expectations, organisers and exhibitors alike. The networking engine that allows filtering attendees based on custom fields such as industry, job title or turnover made the exhibitors say that attending an event hosted on MyConnector delivers better for their salesforce than the daily LinkedIn usage